Essay-Future of online business and its impact on the offline market SSC CGL Tier 3 I SSC CHSL Tier 2
Hungry? Order food online on Zomato. Want a ride? Book a cab on Ola. Almost every service is now just a few taps away on our smartphones. Online businesses have made life easier for us and due to India’s growing market, e-commerce websites are deluging it. But what is the future of online businesses? And, what impact will they have on the offline market?
Online business uses lesser manpower and is easy to manage. Given the availability of tools created by ever-evolving technology, having an online business allows one to market and promote one’s products and to provide services rapidly with great width and scope as compared to having traditional marketing methodologies.
Online shopping provides consumers with a wide range of products and allows them to compare and review these products extensively before purchasing. This comes with a great advantage in today’s world where the consumer is becoming more and more vigilant. Moreover, in today’s fast-track world, where time is everything, e-commerce websites allow customers to shop from the